Kiehl's - MusiCounts

The Challenge

Kiehl’s wanted to increase awareness about its partnerships with MusiCounts and Metric’s Emily Haines through its Kiehl's Gives program without using traditional display advertising.

The Campaign

Oboxmedia created a multi-platform content program that featured a video interview starring Emily Haines, and included exclusive editorials and a branded music playlist. Used as the focal point of the content program and filmed at the Kiehl's store in Toronto, Emily shared her experience with the Kiehl's brand, including her involvement and passion for music and the MusiCounts cause. The video was amplified with exclusive editorials on popular websites, a branded Kiehl's playlist on Songza, and an In-image custom campaign.



Views of Branded Kiehl's Video


Average listening time of Kiehl's Songza playlist:

1hr 33min


8.7 Millon

Multi-platform impressions across Canada