Posted on February 19, 2015

Oboxmedia signs ROBLOX for exclusive Canadian representation, launches exciting Hasbro campaign


From branded, integrated games to custom characters, ROBLOX shakes up the gaming ad dynamic.

MONTREAL, QC (February 16, 2015) Oboxmedia, the Montreal-based media company known for offering premium content and innovative advertising solutions to some of North America’s leading publishers, is proud to announce its signing of online gaming phenomenon, ROBLOX, for exclusive Canada-wide representation. With that also comes news of the duo’s first exciting collaboration: a custom, cool, and, of course, fun integrated Hasbro campaign.

With 11,733,000 million unique visitors worldwide and 1.6 billion page views per month,ROBLOX engages with 2,223,000 Canadians every month and reaches 498,000 Canadian visitors a day, as reported by comScore. In the gaming category it is second only to EA, and ROBLOX is growing at lightning speed.

ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, play games, and learn. It’s unique in that practically all the games on ROBLOX are generated by members of the community. ROBLOX is widely available on desktop, iOS, Android, and other platforms.


For advertisers, ROBLOX also enables brands, such as Hasbro, to work directly with the community to craft one-of-a-kind integrated games, featuring everything from custom characters and gameplay to branded billboards and unique prizes. “ROBLOX’s popularity among a young, social and loyal audience is a great opportunity for advertisers,” says Andy Querin, SVP Sales at Oboxmedia. “The possibilities are endless and shaking up the gaming ad dynamic, big time.”

About Oboxmedia

Oboxmedia is a Montreal-based media company that prides itself on thinking outside the box. Through a vast range of premium content and innovative integrated advertising solutions, Oboxmedia affords companies the opportunity to increase their market share across Canada and offers them a platform to reach a specific group of influencers. www.oboxmedia.com

About ROBLOX

ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, play games, and learn. It’s unique in that practically all the games on ROBLOX are generated by members of the community. ROBLOX is widely available on desktop, iOS, Android, and other platforms. www.roblox.com